The Maserati SUV was now five years old and had become a lynchpin in the Trident’s lineup and balance sheet. It had quickly become Maserati’s bestseller around the world. But, by comparison to the big German brands, their sales were miniscule. While the BMW X5 and the Mercedes-Benz GLE Class were shifting 5,000 units a…
Though it had only been a couple of years since Maserati unveiled their first ever SUV, a lot had happened with it. It had very quickly become the bestseller for the Modena factory (maybe not so surprising, as this is what happened for Porsche, as well) and, by the previous year, they had diversified the…
Maserati had only just stepped into the SUV arena but in that short space of time, just four years, the luxurious and powerful Levante had become a key component to Maserati. This was the best seller for the Modena factory and, in the intervening years, they gave it the full Maserati treatment. Improving its performance…
Maserati has a predilection for naming its cars after some famous winds that sweep across the world. It is a tradition that emerged in the early 1960s and has continued into the 21st century. The Maserati Levante joined this heritage in 2016. The car was the first SUV from an Italian carmaker and it sought…
Maserati had finally entered the lucrative and highly competitive luxury SUV market. This high-end motoring segment was stuffed full with quality brands all vying to make their mark. Ever since Porsche brought out the Cayenne and seeing their revenue sales veer towards the SUV. As the German carmaker saw their sports car purchases outnumbered by…
We live in a time where luxury sedans have become common and often sport a limousine or a yellow plate. It has transitioned from a car that symbolized your status to a mere chauffeur-operated limo. There is this notion that there is no way to own a luxury car and call it rare. Maserati aims…
The automobile market might feel saturated at the moment. No matter which category of cars you look at, you will find an abundance of options. These options do not really offer much of a differentiating factor. Each segment in the automobile industry has a formula ad carmakers seemed to have latched on to the idea…
In just a few short years, Maserati had grown from being a bespoke factory, in Modena, producing a mere handful of handmade automobiles to becoming a major player in the luxury sports car automotive market. Since 2002, when Maserati first brought out their first fully fledged Maserati/Ferrari designed model, the Maserati Coupe & Spyder, the…
It was an undeniable truth that, within six years of going on sale, the luxury four-door sedan from Modena had become the epitome of what the motoring segment should deliver. While other carmakers from Germany focused on ultra-high-speed performance, their amorphous exteriors and bland interiors would cause all these brands to merge into one. The…
Maserati’s fortunes were going from strength to strength. Since 2002 they had been producing quality cars that were improving in performance and reliability every year. With the full backing of FIAT and Ferrari behind them, the technical specifications were jumping in leaps and bounds. While the styling and design had reached new levels with the…