Maserati, a classic Italian carmaker from Modena, has a long and illustrious history. Over a century in existence and it has always been at the forefront of racing and high performance luxury GT’s. But the fascination with SUVs has taken the world by storm these past 25 years. The oversized and sometimes (though not always)…
The Maserati SUV was now five years old and had become a lynchpin in the Trident’s lineup and balance sheet. It had quickly become Maserati’s bestseller around the world. But, by comparison to the big German brands, their sales were miniscule. While the BMW X5 and the Mercedes-Benz GLE Class were shifting 5,000 units a…
Though it had only been a couple of years since Maserati unveiled their first ever SUV, a lot had happened with it. It had very quickly become the bestseller for the Modena factory (maybe not so surprising, as this is what happened for Porsche, as well) and, by the previous year, they had diversified the…
Maserati had only just stepped into the SUV arena but in that short space of time, just four years, the luxurious and powerful Levante had become a key component to Maserati. This was the best seller for the Modena factory and, in the intervening years, they gave it the full Maserati treatment. Improving its performance…
Maserati has a predilection for naming its cars after some famous winds that sweep across the world. It is a tradition that emerged in the early 1960s and has continued into the 21st century. The Maserati Levante joined this heritage in 2016. The car was the first SUV from an Italian carmaker and it sought…
Maserati had finally entered the lucrative and highly competitive luxury SUV market. This high-end motoring segment was stuffed full with quality brands all vying to make their mark. Ever since Porsche brought out the Cayenne and seeing their revenue sales veer towards the SUV. As the German carmaker saw their sports car purchases outnumbered by…
The Maserati brand is synonymous with making some of the finest cars in the world. They have been in the automobile industry for over a hundred years and have developed some of the most iconic cars in the world. Even if people are not familiar with the name, there is a good chance they can…
It is probably no surprise that Maserati, the luxury Italian manufacturer of high performance cars, would eventually dip its toe into the pool of SUV’s. And it is probably no surprise that it was not so much of a ripple on the water but a full blown splash they caused with their entry. When the…