Maserati were three years into their big business plan and things were going very well. Overall global sales had seen an increase of 25%, as they climbed from 32,474 up to 42,100 in 2016; and 25% of these sales came from their newest edition to their roster – the 2016 Maserati Ghibli. It had managed…
2015 would be the second year of Maserati’s Big Plan – World Domination (sort of). They felt confident enough to boost their exclusive brand into new segments and push car sales into levels they had never achieved before. The 2015 Maserati Ghibli was key to their plans. The Modena carmaker was more comfortable in their…
Maserati’s introduction of the Ghibli, a miniaturized version of their Quattroporte VI, would mark several key decisions for the Modena carmakers. The model had initially been unveiled during the 2013 Shanghai Motor Show and heralded Maserati’s return to mid-size luxury car production. This was a segment that they had been absent from for 20 years,…
2004 would be a big year for Maserati. After a 37 year absence, the Modena carmakers had decided it was time to return to the racetrack in earnest. But they would need a racing car worthy of the Trident it wore on the front. So, with the continuing help of the Prancing Horse and a…
As we enter 2019, The Maserati GranTurismo enters its twilight. This year, the Modena carmaker have made a couple of important announcements. This will be the final year of the GT as Maserati will look ahead for innovation. Back in 2014, they had already unveiled what they would base its replacement on. The concept 2+2…
As 2018 rolled around, the Maserati GranTurismo was drawing to an end. With its replacement already tagged and unveiled, during the 2014 motor shows, the Modena GT was steadily picking up speed to slide into retirement and motoring history. Although many aspects of the GranTurismo were clearly showing signs of age and outdatedness, the sheer…
For 2017, Maserati was entering another landmark; this year would herald ten years for the GranTurismo. In all that time, during the decade, the car had remained practically unchanged. As other competitors could not resist to continually tinker with their model designs (bodywork, front and back light configurations etc.), Maserati rolled out production of the…
By the time it rolled into 2016, Maserati were reaping the rewards of their success. The Trident from Modena were seeing the best car sales that they had ever achieved before. Over the last couple of years, the car maker had turned their attention away from the GranTurismo as they looked to expanding their product….
The world of Italian sports cars may have been dominated by the two stalwarts of Ferrari and Lamborghini, but neither come close to the longevity of Italy’s original progenitor, Maserati. In 2014 the Modena based carmaker celebrated a century of being in existence. But, unlike in the previous decades, when they had been a mere…
2014 would be a very auspicious year for the exotic car makers from Modena; this was Maserati’s centenary. It was now 100 years since the five Maserati brothers had created their fledgling company and now the company was, probably, stronger than it had ever been, Maserati had planned to mark the occasion by creating a…
