porsche quotes

14 Of The Greatest Porsche Quotes Of All Time

Porsche, as an automotive manufacturer, as a brand, as a club, and as an entity, has been around for almost 100 years now, we’re only 25 years shy of that as this year (2023) Porsche celebrated its 75th birthday.

In the 75 years Porsche has been around, there have been a number of Porsche quotes that have been cemented in history as they grew and made a name for themselves in an industry that has been full of car manufacturers that have come, fizzled out, and disappeared completely.

Porsche has not only remained at the forefront of innovation, but has solidified itself as one of the best of all time. And because they have become so mainstream, so internationally renowned, and so beloved, there have been plenty of great quotes written about them.

Or some of the quotes are even by them, that fully supports who they are and what they stand for. Here are 14 great Porsche quotes that truly represent them as a brand.

The List Of 14 Curated Porsche Quotes

Below are fourteen of the most famous quotes that I’ve hand picked to showcase to you in this article. Sit back and read through some of the most iconic quotes that helped build the Porsche brand we all know and love today.

There are rational arguments for buying a new Porsche, but we won’t bore you with them.


Buying and owning a Porsche isn’t a rational decision. There are cheaper cars that can get you from point A to point B. But for those that want more than that, they should want a Porsche.

Change is easy. Improvement is far more difficult.

Ferdinand Porsche

It is easy to make changes for the sake of change, but making changes that make things better is what really matters. And is far more difficult to achieve. This is evident in the 911, something that has been around for decades, yet retains it’s familiar shape, evolving with every single iteration.

It gets a little bit louder above 5,000 rpm so you can’t hear the passenger scream.


Back in the days of the Porsche 911 Turbo, during the 964 generation, Porsche put out an ad to excite customers, showcasing how fast and exciting their Turbo was. Obviously it pales in comparison to a modern day 911 Turbo.

964 Turbo Porsche Quotes Ad
Source / Porsche

Interestingly, 320hp may have been quite a bit of power back in the 80s and 90s, but that’s not going to get anyone screaming in todays world, for perspective, a 2023 718 Boxster S comes close at 300hp.

One ride and you’ll understand why most rocket scientists are German.

Porsche Car North America

Germany is the home of modern rocketry and driving a Porsche is like strapping yourself to a rocket. German engineering at its finest.

At the beginning, I looked around me and I couldn’t find my dream car. So I decided to build it myself.

Ferdinand Porsche

Ferry Porsche started designing and manufacturing cars because he couldn’t find one that he truly loved.

There were no cars on the market that did everything he wanted them to and looked the way he thought they should, so he invented one himself.

Life itself is a race, marked by a start, and a finish.

Ferdinand Porsche

The full quote refers to the idea that what we learn during a race (or in life) and how we go on to apply it determines far more than simply how well we did the first time around.

The point is that life is a learning experience, we should evolve, improve, and adapt. All something Porsche has tried to do over their nearly 100-year history.

I wanted to build cars that were not something to everyone. But were everything to some.

Ferdinand Porsche

Ferry Porsche started his automobile career by designing a car he wanted to drive. A car that he would want to own.

Maybe Porsche isn’t for everyone. Even today, people turn their noses up at them and consider them frivolous spending.

But to Ferry, a Porsche was a work of art. And as for most Porsche owners today, they wouldn’t change their Porsche for anything.

Porsche. There is no substitute.

Tom Cruise in Risky Business

Again, there is nothing like a Porsche. They are completely unique, there is no substitute for them, and there is no cheaper alternative. A Porsche is a Porsche and they are what they are. Love them or hate them there is nothing quite like them. Nor will there probably ever be.

If one does not fail at times, then one has not challenged himself.

Ferdinand Porsche

Ferry Porsche mentioned time and time again that innovation was vital and that one must be willing to take risks if one is to see real improvement.

How can you expect to innovate in any meaningful way if you are not willing to deviate from the norm to a great degree? It is perfectly fine, even encouraged, to fail time and time again because you learn far more from your failures than from your successes.

There are a lot of impractical things about owning a Porsche. But they’re all offset by the driving experience. It really is unique.

Kevin O’Leary

This quote is actually by Kevin O’Leary. What he means by this is that a Porsche is not like every other car.

You can’t just pick one up cheap at your local dealership, you are encouraged to take them in for servicing, repairs, and alterations at dealerships or mechanics that are exclusive to Porsche.

You can’t use cheap tires, you can’t use any old engine oil, you need to use the best. It isn’t cheap, and it certainly isn’t convenient, but by god, isn’t it worth it?

Design must be functional and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Ferdinand Porsche

This ones by Ferdinand Porsche. As “inconvenient” or “impractical” as many people might consider Porsche to be.

The truth of the matter is that Porsche makes “simple” vehicles. They do not have ludicrous knobs and levers, or buttons that do peculiar things, they are simple cars that look good.

You don’t have to justify the visual design of a Porsche because we can all look at them and tell exactly why they look the way they do.

Sleek, aerodynamic, sporty, classy. Porsche doesn’t do gimmicks, their style hasn’t wavered for decades. They are aesthetically iconic.

Committees are, by nature, timid.

Ferdinand Porsche

Another by Ferdinand Porsche. This quote refers to the idea that sticking with the flock is often the easiest choice. There is safety in numbers, there are fewer risks. But there are also fewer rewards.

You’ve got to think outside of the box, cut against the grain, and try something new. Trying something unique to them. That nets the greatest rewards and preludes the most impressive innovation.

The perfect racing car crosses the finish line first and subsequently falls into its component parts.

Ferdinand Porsche

Ferdinand Porsche, once again. This is a quote from the early 60s racing world. It was not uncommon for cars to push themselves to the absolute limit during a race and fall short. What Ferry Porsche meant by this is that it doesn’t matter if your car falls apart completely at the end of the race so long as you win.

If you can create something time cannot erode, something that ignores the eccentricities of particular eras or moments, something truly timeless. This is the ultimate victory.

Ferdinand Porsche

Does this need any explanation? Porsche intended to create something timeless. And there is not a person alive who can earnestly say that Porsche is not timelessly iconic.

How I Feel About These Porsche Quotes

In reflecting on the journey of Porsche, the brand transcends merely being an automobile manufacturer. With 75 years in existence, Porsche has etched its mark on the world of cars, racing, design, and innovation.

The Porsche quotes that have emerged through these decades, either about Porsche or from those integral to its development, encapsulate its ethos, vision, and relentless spirit of continuous evolution.

From Ferry Porsche’s desire to design a car that filled the void of his dreams to the timeless appeal that the brand exudes even today, the essence of Porsche is vividly captured.

These Porsche quotes serve as a testament not only to the brilliance of German engineering but also to the deep-seated passion that drives Porsche’s pursuit of excellence.

Whether it’s the sheer pleasure of driving a Porsche, the stunning design aesthetics, or the brand’s fearless approach to innovation, the words resonate with enthusiasts and admirers alike.

In a world of transient brands and fleeting fame, Porsche stands out as an epitome of timeless elegance and enduring legacy. If there’s one thing these Porsche quotes affirm, it’s that some legacies are indeed built to last forever.

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