Dodge are known worldwide for their insane, fun, all-American muscle cars. From the Dodge Charger being the star of the Fast and Furious series to the Dodge Challenger being one of the best-selling American muscle cars throughout history.
It is safe to say that Dodge knows how to build a muscle car. Then in 2018, Dodge made the Demon. Based on one of their most popular muscle cars, the Dodge Challenger HellCat, the Demon took the drag racing, power-hungry muscle car and kicked it up a notch.
Dodge Demon Engine
Dodge engineers took the Challenger HellCat’s 6.2-liter V8 engine and topped it with a 2.8-liter supercharger, making it the most powerful production V8 ever offered. Because of this, the Demon engine houses a staggering 840 horsepower, that’s a whole 133 horsepower more than the HellCat, making the Demon fast, really fast.
Muscle cars are known for their drag racing ability, the Demon is no exception. This muscle car can hit 0-60 in just 2.1 seconds, that’s faster than a Bugatti Veyron. The Demon can also hit its top speed of 203mph in less than a minute meaning that even today the Dodge Demon remains the fastest muscle car to ever be made.
Muscle Car Look and Feel
Even with the extraordinary engine and the insane top speeds, the Dodge Demon still looks like a muscle car. It is usual for car manufacturers when designing a car that’s going to be breaking all sorts of records with its speed, to shape and style the body of the car to accommodate the aerodynamics and therefore make the car faster.
Dodge has done this to an extent, but it seems only fractional. When you look at the Dodge Demon, you know it’s a muscle car, you know it’s a Dodge and you know it’s based on the famous HellCat, even with its difference in horsepower.
A lot of the design for the Demon was focused on getting enough air in the engine to cool it at such high speeds. This is why it houses the largest hood scoop of any production car. The lights are also turned into halos that surround intakes for the engine.
However, the same can’t be said for the inside of the car. To get the Demon to the astonishing speeds that it gets to, the car had to be light. That’s why if you buy a demon, and don’t opt for any of the upgrades, your Demon will only arrive with one seat as standard.
The seats aren’t all that Dodge has taken out to save weight, however. As standard, the Dodge Demon comes without;
- Seats and seat belts
- Parking sensors
- Decklid cover trim
- Sound and heat insulation
- Spare tire cover
- 16-Speaker Audio and wiring
- Tilt-telescopic steering column
- Trunk carpet
All of these taken out of the Dodge Demon also take away 216 pounds of weight, meaning as standard the Dodge Demon only weighs 4,255 pounds. This makes it the first-ever production car that’s light enough and has enough power to pop a wheelie. However, we do advise against popping a wheelie on a public road.
How many Dodge Demons have been made?
The insane engine and the Muscle Car feel aren’t the only things that make the Dodge Demon so coveted, the Dodge Demon had a very limited production. Only a total of 3,300 Dodge Demons were ever made, 3,000 were sold in the United States, and 300 were sold in Canada at a market price of $85,000.
This limited sales number makes the Dodge Demon not only the most sought-after muscle car in the world but one of the most sought-after cars in general. Dodge even marketed the Demon as a serialized drumming up exclusivity from the very beginning.
Why did Dodge only make 3,300 Demons?
Dodge stated when the car was being marketed in a letter to auto dealers, “Not everyone who wants a Demon will be able to buy a demon.” There was, however, good reasoning behind the uniqueness of the Demon.
Dodge wanted people to go out and learn more about the Demon, they wanted a significant interest in the Demon from the public so when these car-lovers want a Demon, they will “naturally conclude that the Demon exemplifies the performance ethos that defines Dodge.”
Dodge wanted customers to realize that the same ethos that built the Demon, is also rooted in cars such as the Challenger or the Charger and although they may want the Demon, they won’t be able to get one and will buy a different Dodge instead.
It does seem that Dodge only made, marketed, and sold the Demon as a business ploy to get the public more interested in Dodge. They made it very clear to the dealers selling them that the price should stay at the MSRP of $84,995 and stated to them that any car marketed at or below that value will be given priority production scheduling and therefore get a lower serial number.
They also stated that any Demon sold above that MSRP will only be produced after priority production.
But did the Dodge Demon marketing actually work? Did Dodge as a whole benefit from the exclusivity of the Demon? Yes, it did, the year that the Demon was sold saw record numbers for Dodge.
Dodge sold a staggering 66,716 Challengers in that year which was a new high for the Challenger series. In 2018 Dodge sold 459,324 cars, which was 12,328 more cars than they had sold the year before. Before this, Dodge had been in a sales decline since 2013.
There’s no doubt that the Dodge Demon is a fantastic muscle car. Its insane power and speed make it the fastest muscle car to ever be made. However, the Demon was more than that, the Demon was built to encapsulate everything that Dodge is, powerful, fun, muscle and it does that perfectly. So even though the Demon was only 3,300 cars strong, Dodge has almost half a million cars to thank it for.