Car enthusiasts up and down the country are aware of a particular power-house, German-based brand that is synonymous with luxury vehicles, reliability, speed, comfort, and performance. What they might not be aware of is their extraordinary relationship with AMG.
We hear the term AMG get thrown around a lot when talking about performance focused Mercedes models, but how many of us actually answer the question, what does AMG stand for? We shall unveil this in detail shortly.
Ever since the first car the Mercedes C36 AMG landed on the US car market, the AMG portfolio has grown substantially since its inception. The truth is that Mercedes was brought to the forefront of luxury, performance-based vehicles by a German duo who had the passion and the drive to help create a legacy.
This is why many of the most popular Mercedes models include these three significant letters. Even the successful Formula1 team: Mercedes AMG Petronas F1 Team represents this iconic lettering. Here’s the story of how AMG, why it means so much to the Mercedes family, and why they are widely recognized as a mark of excellence.
What Does AMG Mean?
AMG is the story of two men, one town, and three letters that has developed into a luxury vehicle dynasty.
A stands for Aufrecht. Hans Werner Aufrecht was the Steve Jobs of the team. He was the businessman and the marketer who globalized the brand. As of right now, Aufrecht is in a supervisory role at AMG and keeps an eye on the day-to-day running of the brand. He reserves most of his time for the DTM or Deutsche Tourenwagen Masters car series.
M stands for Melcher. Erhard Melcher was the technician, the wizard that forged an incredible resume of engine designs. A man that wasn’t focused on anything but making superior engines than his rivals, Melcher left AMG to work independently when AMG moved to larger premises in Affalterbach, Germany.
G stands for Grossaspach, the name of the village that Aufrecht was born in. These three simple letters represent an iconic division of Mercedes Benz, which means so much to the brand.
AMG Throughout the Years
In the 1960s, Aufrech and Melcher were developing racing engines at the Daimler-Benz motorsport division, where eventually the company discontinued all of its motorsport activities. Being the pair of crazy visionaries, determined to live out their mechanical dream, developed the high-performance racing engine 300SE Sedan in secret behind closed doors (the fastest production car in Germany), and in 1965 their colleague won the German Touring Car Championship, with the race engine they developed – ten times.
With their reputation cemented as a competitive race engine duo, they founded AMG engine Production and Development Ltd. Ever since 1999, Mercedes has owned a majority share in AMG, which now specializes in only working with the German brand, free to do whatever they want. From here, the AMG subsidiary expanded into building custom road cars for standard Mercedes models.
At the forefront of this sub-division of Mercedes Benz, the aim of the game is procuring high-performance vehicles, with advanced engines, aerodynamic bodies as well as high-speed specifications and luxury for that everyday use. The best way to think of the AMG brand is ‘Mercedes Plus’. The premium mark is a symbol of superior specification and performance.
One Man One Engine
At the heart of their engineering philosophy is the phrase “one man, one machine,” meaning each V8 engine is handmade by a single person. Every model is unique and handcrafted like a blacksmith forging a steel sword. It takes roughly four to five hours for one technician to build a 200-kilogram V8 engine, whilst the V12 takes up to two days. Each mechanic has his own set of tools and workstation, so every engine is truly unique. You won’t see any long generic conveyor belt system at AMG.
With a signed placard inserted onto the engine after it is completed, this proudly reads the signature of its creator. This small incentive makes the technician put their heart and soul into crafting the perfect engine.
The Many Aspects of AMG
AMG is free to make any of its vehicles with any of the Mercedes vehicle types. Not only do they manufacture the classic sedan which is synonymous with their inception, they also produce SUVs, Coupes, Convertibles, they have even produced a 6×6 off-road behemoth that can go pretty much anywhere, and have plans to develop a hybrid hypercar; the Mercedes-AMG One.
Whilst the traditional Mercedes models feature top-of-the-line quality production, AMG vehicles feature several advantages including improved interior design making heavy use of carbon accents, and the most important feature: the handcrafted engine (except for 6-cylinder models.)
The most high-performance of engines; the V8, can be categorized into two types, a petrol-powered M177 twin-turbo, and the M178, which is renowned for its relationship to the GT family of vehicles. The ‘base’ model of every Mercedes Benz road vehicle is available in the United States, with all of the standard-issue specifications. Where car dealers and showrooms want a customer to purchase top-of-the-range, what they are saying is “you want the very top trim level – the AMG model.” Expect AMG-style wheels, body panels, and extra power.
Many AMG Models
There are several current models under the AMG umbrella. One stand-out model is the Mercedes-AMG C 63 S, with a top speed of 196 miles per hour, 0-60 miles per hour in 3.7 seconds, accompanied by a 4.0 liter twin-turbocharged V8 engine, and 503 horsepower, this classic is one of the quickest models in the AMG range.
Another popular feature of the brand is the Mercedes-AMG S 63 Cabriolet. With a top speed of 190 miles per hour, 0-60 miles per hour in 3.0 seconds, a 4.0-liter turbocharged V8 engine, and 603 horsepower, if you’re into top speeds this is the model for you.
It wouldn’t be right to not talk about a sports car. The Mercedes-Amg GT R, which travels 0-60 in 3.6 seconds, has 577 horsepower, and a 4.0 liter twin-turbocharged V8; this machine is lightning fast and takes the meaning of supercar to the next level.
Now you know why Mercedes AMG models clock up a higher average mileage than other vehicles in a car enthusiasts collection.
What Does AMG Stand For?
In short, AMG stands for Aufrecht Melcher Grossaspach (Aufrecht Melcher Großaspach). This is a combination of the two men who developed the AMG brand into what it is today and a town. A is for Hans Werner ‘Aufrecht’, he was the businessman and the marketer who globalized the brand. M is for Erhard Melcher who was the technician, the wizard that forged an incredible resume of engine designs and finally G represents Grossaspach, which is the name of the town that Hans Werner Aufrecht was born in.