When we think of Maserati we think of luxury, excitement and seductiveness. Exotic high performance sports cars and grand tourers that ignite passion and desire in any driver with a pulse. But that was not always the case. There was a time Maserati thought it might be a good idea to create family sedans for…
Introducing the Maserati Boomerang Automobiles have been around for more than a century and in that time have undergone a remarkable transformation. As technology continues to evolve, it also brings about changes in our understanding of what a car is. One thing that remained consistent throughout the evolution of the car is the pursuit of…
This year marks the 50th anniversary of the unveiling of their first supercar – the Maserati Bora. Their initial development of a mid-engine two-seater sports car. The all too familiar wedge-shaped style of automobile, designed by the world’s leading Italian designer, would offer something different from the rest of the, early emerging market, of mid-engine…
The luxury car segment even in these rather calamitous times continues to thrive. Sales have not seen a halt and instead have progressed at a much faster rate over the last year. This segment has long been dominated by a rather somber and dignified set of cars. Each year we see the same crop of…
The luxury car segment is rife with competition. In the last few years, there has been a very drastic increase in the purchasing power of individuals, and automakers have capitalized on this aspect. Almost every major carmaker in the world has made its foray into the luxury market. Each brand has its idea of what…
Cars these days need to be updated constantly to stay relevant. Technology moves at a frightening pace and so does people’s idea of what’s good and what’s not. This rapid shift between opinions often means that things outgrow relevance quickly. This applies to the automotive industry as well. Each year cars are updated to match…
The Ghibli is the Arabic name for a strong wind that blows down from the mountains, in the Middle East. A natural force that careens through the desert into the Mediterranean Sea – hot, dusty and tempestuous. This exemplifies the fiery nature of Maserati’s midsize luxury sedan. The Modena carmaker had launched this model back…
The little sibling of Modena was now six years old and it had progressed during those intervening years. Over 40,000 had been sold during this time while the fleet, as a whole, had shifted over 230,000 automobiles. The Italian carmaker had certainly achieved its goals of raising the brand to a higher level from its…
For the most part, the world of executive midsize sedans is founded on a smooth and elegant ride; encased in comfort and high-end technology. But they are all characterless and staid. That was until the Italian carmaker, Maserati, crashed into the market five year ago. By bringing the cachet of Italian panache into the dull…
By 2017, Maserati were on a pinnacle of success. In the five years since the Modena carmaker had launched their brand, for worldwide mass production, they had shifted 178,000 automobiles that included their highly regarded SUV, Levante, their sporty, GranTurismo, and their large luxury sedan, Quattroporte. But 20% of these auto sales would be for…
