Alfio Capicollo 
There are few logos as iconic in the automotive world as the Mercedes-Benz AMG logo. Chances are, if you’re a car enthusiast, you know what it means. But for those who don’t know, or want to know more, read on. We’ll cover everything from what the logo represents to how it’s used on different models. So whether you’re just curious or looking to buy your first AMG, this post has you covered.
The Mercedes-Benz AMG logo separates and distinguishes the high-performance from the general vehicles. The AMG logo contains an apple tree, valve, valve spring, and engine cam. These symbolize the factory’s location in Affalterbach and the manufacturing of the AMG engine.
Who Created The AMG Logo?
Two men with a vision to create faster cars and an unsatiable passion for motorsports decided that there needed to be a standard. Erhard Melcher and Hans Werner Aufrecht were working on a racing engine in 1960, and while working with Daimler-Benz, they worked from a home garage on the 300 SE racing engine.
Their tweaks on this engine would produce 10 wins in the German Touring Car Championship. From here, they created the AMG name, which stands for Aufrecht Melcher and Großaspach. Grossaspach is the town where Aufrechts house was. A star was born.
Why Was The AMG Logo Created?
Both Aufrecht and Melcher were passionate about motorsport. Their engines proved to be successful, and after leaving Mercedes Benz, they created Aufrecht Melcher Großaspach Ingenieurbüro for testing and design of racing engines.
They moved into an old mill house, and not long after, their reputations for building powerful engines made sure they were sought after in the racing world. Many private racing companies and teams approached the two men to make them winners.
The first AMG engine to raise eyebrows was the 300 SEL 6.8 Mercedes. This engine powered a sedan that weighed much more than the light and fast racing cars it went up against. It took second place, and the AMG brand began. The logo was created to separate them from every other racing team.
How Did Mercedes And AMG Join Forces?
In the years following their significant performance, the AMG company was tasked to enhance more engines from the Mercedes stable. Customization was what AMG lived for, and the catchphrase of impossible is nothing was born.
In 1976 after many years of dominating the racing scene, Mercedes AMG opened a workshop specifically built for their needs. Due to Melcher’s development of an independent cylinder head, AMG became the preferred engine manufacturer for Mercedes.
The Hammer was the iconic 5L V8 E-Class that sported the AMG logo, and it is still the original icon of AMG. Daimler-Benz started showing interest in Mercedes AMG in the 1980s and became partners in the racing ring. Their collab racecar won 50 DTM races and made their partnership unmatched.
AMG Benefits From Daimler Chrysler Takeover
In 1999 one of the founding members of AMG, Hand Aufrecht transferred majority shares to Daimler Chrysler, and in 2005, they acquired 100% ownership. This takeover pumped Mercedes AMG GmbH full of resources and allowed for greater expansion and innovation.
The AMG logo became the hallmark for powerful engines while creating a standard for Mercedes Benz performance.
What Does The AMG Logo Represent?
AMG is not exclusively Mercedes. The AMG logo is reserved for a limited range of performance vehicles. It testifies to exceptional power and engine tuning that is more precise, more powerful, and advanced than regular Mercedes vehicles.
Any Mercedes Benz fan knows that the AMG logo means there is infinitely more power under the car’s hood. More horsepower, more torque, more aggressiveness, and much more power. Every AMG engine is skillfully crafted by hand, the interior is more luxurious and defined, and this creates the exclusivity of AMG.
What Trim Standards Does The Mercedez AMG Logo Guarantee?
The trim standards in Mercedes that carry the AMG logo are distinctive and easy to spot once you know what to look for. These are a few items that stand out,
- Wider tires
- AMG Logo on the exterior and interior surfaces
- Significant increase in horsepower
- V8 and V12 engines
- Superior handling and suspension
- Bigger brake calipers and pads
- Enhanced exhaust system
- More torque
- Enhanced body panels and styling
- Carbon fiber trim
Which Mercedes Benz Models Are AMG Level?
Within the vast range of Mercedes Benz, a few selected vehicles make the AMG cut. A few of the key ones have been listed below:
- Mercedes Benz GLC SUV
- Mercedes Benz GLC Coupe
- Mercedes Benz GLE Coupe
- Mercedes Benz GLE SUV
- Mercedes Benz GLB
- Mercedes Benz GLA SUV
- Mercedes Benz S-Class
- Mercedes Benz G class SUV
- Mercedes Benz GLS SUV
- Mercedes Benz AMG GT
- Mercedes Benz C Class
- Mercedes Benz E Class
- Mercedes Benz SL
Can You Turn Your Normal Mercedes To AMG?
Unfortunately, once you buy a normal or base model Mercedes Benz, there is no way to turn the car into an AMG powerhouse. The AMG Mercedes is manufactured and assembled completely differently than the base models.
If you consider what the AMG logo offers in terms of trim, power, performance, safety, exhilaration, and luxury, it is easy to make a choice and buy AMG from the start. Sure, the AMG models might be more expensive to maintain than the base models, but it is easy to see and experience the extra money spent.
What Is The AMG Emblem Projector?
Besides the AMG logo on the back and sides of the AMG car, the seat stitching, steering wheel, and door trim, AMG introduced the LED emblem projector. This started after Mercedes Benz successfully illuminated the front grill star.
The new technology allows the AMG emblem to be projected onto the floor or door entrance area as soon as the doors are opened. Not only does this creates extra illumination for entry and exit of the AMG, but it also looks impressive.
With the new AMG emblem projector, the emblem can now be projected into the entrance area next to the vehicle in a high-tech 3D look. Thus, making the ingress into a Mercedes-AMG an impressive experience. The projectors can be installed aftermarket to any of the AMG models. It is typically installed in a few minutes by qualified Mercedes Benz technicians.
The AMG logo and the Mercedes Star can both be illuminated by the new LED projector technology. It is low cost, aesthetically pleasing, and uses very little power from the car. To the AMG enthusiast, the LED projector and this case, the Mercedes star, possibly the world’s best-known trademark, is projected into the entry area when the front doors are open.
Does The AMG Logo Make Mercedes Benz Faster?
Not to make this sound like a trick question, but how can a logo make a car go faster? You see, it’s a two-way street. The logo itself cannot make the Mercedes Benz go faster, but because of the performance enhancement of AMG, the logo tells you it’s fast and brutally so.
Here are some specs on the top Mercedes Benz AMG models –
| AMG Model | 0-60 | Top Speed |
| Mercedes Benz GLE Coupe | 4 sec | 155mph |
| Mercedes Benz GLB | 5.1 sec | 155mph |
| Mercedes Benz G class SUV | 5sec | 149mph |
| Mercedes Benz S-Class | 3.5 sec | 205mph |
| Mercedes Benz AMG GT 63 | 3.1 sec | 191mph |
| Mercedes Benz C Class | 3.2 sec | 181mph |
Concluding the AMG Logo
As an avid AMG lover and driver, nothing exhilarates the soul quite as much as the sight of the logo, the turn of the key, and the splitting sound of a V8 roaring under the hood. The AMG logo is the mirror of a dream and the promise of its ongoing legacy.
